FOR MARKETING AND PR I HAD TO CREATE STRATEGIES TO RAISE AWARENESS OF A CHOSEN CAUSE. I CHOSE TO RAISE AWARENESS OF DEAFBLINDNESS IN CHILDREN FOR THE UK CHARITY SENSE. MY MARKETING STRATEGY CONSISTED OF LEARNING PACK FOR CHILDREN IN SCHOOL, BILLBOARD AND BUS STOP ADS AS WELL AS VIDEO ADVERTISEMENTS. I CREATED SPECIFIC OBJECTIVES AND A MARKETING TIMELINE.
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MY PR STRATEGY CONSISTED OF AN IMMERSIVE SENSORY EXPERIENCE TO SHOW THE AUDIENCE THE CHALLENGES THE CAUSE CREATES. SOCIAL MEDIA POSTS AND STUNTS SUCH AS BLINDFOLDING THE BIRMINGHAM BULLRING BULL STATUE WERE ALSO PLANNED TO RAISE AWARENESS.

AS PART OF THE STRATEGY I CREATED A CRISIS PLAN AND THOUGHT OUT HYPOTHETICAL COSTINGS AS WELL AS CREATING PHOTOSHOP MOCK UPS OF MARKETING MATERIALS. SEE EXAMPLES OF MY MARKETING AND PR WORK HERE.